ANALYTICS & REPORTING

Analytics and reporting are crucial aspects

Understanding and optimizing digital marketing efforts. By leveraging analytics tools and generating insightful reports, businesses can gain valuable insights into the performance of their digital marketing campaigns and make data-driven decisions to improve their strategies.

Create regular reports

Communicate information and performance metrics to stakeholders.Use visualizations such as charts, graphs and tables to make data easily understandable.

Analyze collected data

Better understand the performance of our digital marketing actions. Use of segmentation and filtering to understand the performance of different channels, campaigns or audience segments.

Data collection

Set up robust tracking mechanisms to collect relevant data, such as Google Analytics, social media analytics platforms, CRM systems and marketing automation tools.

Key metrics

Identification of key indicators that correspond to our objectives. These might include website traffic, bounce rate, click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on advertising investment (ROAS), social media engagement metrics (likes, comments, shares), email open rate, and more.